Vandalia Leader

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Explaining the process of putting last week’s issue together

Posted on Wednesday, September 10, 2014 at 12:09 pm

General Manager/Editor Ron Schott

General Manager/Editor Ron Schott

After receiving some comments and complaints in regards to our September 3 issue of The Vandalia Leader, I think it’s important for me to explain what took place involving the newspaper published just one day after Labor Day.
Our office was closed on Monday for Labor Day and so was our printing plant. The newspaper hits the press on Tuesdays.
With early advertising and news copy deadlines set for the previous Friday, there was an opportunity for me to print the September 3 issue early.
Doing this would allow me to go along with my wife and kids to my oldest son’s doctor appointment in St. Louis, scheduled for Tuesday. By going with them, we could enjoy the day as a family visiting the Science Center, hitting Lifeway’s Christian Book Store, eating out, etc. My kids are homeschooled. This was also a great opportunity for a field trip not to mention a time needed for any family wanting to be together.
So after working late Sunday night, I labored all day on Labor Day to get the newspaper ready for the press.
The challenge was we had five inserts in that issue. This forces us to split the newspaper into two sections so there are enough inserters available to stuff our newspaper at the printing plant.
Unfortunately, my classified pages were not something I would be able to get finished before I left. So my ad designer took care of this on press day, which is Tuesday.
To do this, I had to move classifieds into the A-Section and send six different pages to the press in time for my B-Section deadline.
That’s the reason the classified pages were 3A and 4A.
Second thing readers may have noticed was the incredibly thick paper used for pages 1A-2A, 5A-6A. This was a decision made by printing to help newspapers featuring 5 or more inserts.
This is a trial experiment. The goal is for the thicker paper to help the inserts from falling out when readers pick them up. I’d say the experiment was a success.
We actually received one phone call from a reader who was irate about this week’s newspaper. They didn’t leave their name but just couldn’t wait to express how upset they were and how ready they were to quit the newspaper if this week’s trend continues. They also preceded to tell us that “many other people felt the same way she did.”
If this is true, please give me a call. It’s a biblical principle…If you have a problem with your brother, go to him. Lord knows, I’m in the office most of the time and am not that hard to get in contact with. Our phone number is 573-594-2222.
With that said, it’s important to note that I will never apologize for being a family man. God has given me many titles in life but none more important than being a father to my children as well as being the best husband I can be to my wife.
I hope this editorial answers any questions our readers might have in regards to the appearance of last week’s issue.