CEO Bill Bullard will continue his group’s speaking tour March 7-9 in Missouri to discuss the fundamental changes his group says are needed to prevent the U.S. cattle industry from being “chickenized” by the handful of remaining multinational beef packers. Chickenization is the term used to describe the process of vertical integration, where beef packers capture control over the live cattle supply chain.
The upcoming meetings will provide updates on the group’s new “COOL in 100” campaign designed to reinstate country of origin labeling (COOL) for beef and pork within the first 100 days of the Trump Administration. Other issues for discussion include the recently published Farmers Fair Practices Rules, antitrust enforcement, the impacts that captive supplies, and one-sided trade policies are having on the cattle industry and on Rural America, the dangers of the Global Roundtable for Sustainable Beef initiative, and a discussion on R-CALF USA’s pending federal lawsuit against the beef checkoff program.
The meetings will be held at the following locations, are free of charge, open to the public, and refreshments will be served:
• March 7, Linn, Mo., 6:30 p.m. VFW Hall, 206 Court Street, Linn, Mo.
• March 8, Boonville, Mo., 6:30 p.m. Missouri Valley Commission Co., 14747 Old Highway 40 (take I-70 to 5N -Sportsman Road-take a left and go 1 mile).
• March 9, Clinton, Mo.. 7 p.m., Clinton Rotary Building, 200 W. Franklin St. (located in the northwest corner of the Town Square).
R-CALF USA (Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America) is the largest producer-only cattle trade association in the United States. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the U.S. cattle industry. For more information, visit www.r-calfusa.com or, call 406-252-2516.